NEWS IN BRIEF
Visa capitalises on JCDecaux’s dynamic DXB
Passengers bound for London, Paris or New York from Dubai International Airport (DXB) will receive a tailored message from Visa until the end of September.
The Visa campaign promoting card usage for outgoing travellers is using the dynamic targeting capabilities of JCDecaux’s portfolio in Concourses B and C of Terminal 3 at the airport to offer a personalised message.
The visuals feature customised messages and key landmarks of the cities. These visuals are then displayed on screens all the way to the specific boarding gates for flights to those destinations.
Posterscope appoints Ben Milne as new Managing Director
“Global traveller numbers are at an all-time high and the environments and ways in which we can engage them across the entire journey, fuelled by data and technology, are better than ever before.” Those are the enthusiastic words from Posterscope International’s (PSI) new Managing Director Ben Milne.
Milne, who is replacing James McEwan as of September, is joining from his existing position as Posterscope’s Head of Platforms & Partnerships in Asia Pacific. In this role, he has helped to accelerate the company’s data and automation strategies across the region.
Milne’s priority will be out-of-home advertising in international travel hubs, but the company is also looking to improve its communications across the entire traveller journey.
Note: Look out for an exclusive interview with Ben Milne in the next issue of Sight Lines, available mid-September.
Times OOH transforms Mumbai arrivals hall
The 50 million passengers who arrive at Chhatrapati Shivaji Maharaj International Airport in Mumbai will now be greeted by a new series of screens from Times OOH.
The ten ultra high-definition, 88-inch displays have been strategically placed in the arrivals hall, Times OOH says.
“The Mumbai Airport is not only one of the world’s busiest airports, [but] it is also the gateway to the country’s financial capital, hosting some of the most affluent consumer classes an advertiser can aspire for. Our new ultra high-definition digital screens have been placed considering the orientation of the space and passenger movement,” comments Times OHH Product Head – Airports Dhanraj Israni.
On track: Full refresh for Heathrow rail portfolio
JCDecaux’s refresh of the full advertising portfolio for the highly business-focused audience using the railway connecting Heathrow Airport with central London is complete.
Of the 6.3 million passengers that use the Heathrow Express every year, over two-thirds are AB demographic, while half of all Heathrow Express passengers are flying for business purposes.
The new portfolio has 58 strategically located LCD screens, beacon screens on the approach to Terminal 5 and the immersive Heathrow Rail Walkway, which has 14 digital screens and the capability for a full wall wrap.
Visa, VMware, Tom Ford, Chopard and Rémy Martin have already signed up for the refreshed portfolio. Visa, as one of the biggest investors, has booked a range that includes a 19m x 3m curved panorama site on the route from the rail station to Terminal 2 and 3.
Issue 3 | August 2019
Sight Lines is published by The Moodie Davitt Report (Moodie International Ltd) every month.
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