Our regular series showcasing the most impactful airport advertising this time puts the spotlight on Beijing’s spectacular new Daxing International Airport, a wonder of the modern aviation world. The gateway also offers some extraordinary advertising opportunities, something that leading beauty brands in particular have been quick to seize upon.
“The risk in describing Daxing is that you might run out of superlatives. It is an extraordinary testament to architectural genius; and a statement that airports can be beautiful as well as functional, soul-enriching while commercial and efficient.” – Martin Moodie, The Moodie Blog, 19 November
Thanks to its immense scale, extraordinary architecture, vast panorama, outstanding sight lines and dazzling brightness, Daxing offers a wide array of compelling advertising oportunities.
Many of the world’s most illustrious beauty, luxury and fashion brands have already taken up those options. Here we look at some of the most impressive installations.
Coming soon – Profiling Daxing’s dazzling new benchmark
Next month The Moodie Davitt Report will publish a special edition of its eZine Spotlight Series dedicated to the spectacular new Daxing International Airport.
In this landmark publication, Chairman Martin Moodie talks to leading retailers, food & beverage operators and other commercial partners at the Chinese capital’s wondrous new gateway.
For advertising opportunities please contact Irene@MoodieDavittReport.com
This rotating digital installation features an array of beauty brands, including Dior
La Mer from The Estée Lauder Companies gets similarly high-profile prominence
Look carefully at this amazing panorama and you will see the striking visual for Estée Lauder Advanced Night Repair
Look carefully at this amazing panorama and you will see the striking visual for Estée Lauder Advanced Night Repair
Luxury brands such as Tiffany have also taken up prime advertising positions at Daxing. What’s notable here is that this installation is in the domestic retail zone, as are the high-end shops pictured, including Louis Vuitton. Such is the value of the Chinese consumer to the world’s biggest brands.
Luxury brands such as Tiffany have also taken up prime advertising positions at Daxing. What’s notable here is that this installation is in the domestic retail zone, as are the high-end shops pictured, including Louis Vuitton. Such is the value of the Chinese consumer to the world’s biggest brands.
The extraordinary architecture offers an unrivalled advertising opportunity
The extraordinary architecture offers an unrivalled advertising opportunity
Sight Lines
Issue 5 | December 2019
Sight Lines is published by The Moodie Davitt Report (Moodie International Ltd) five times a year.
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