A snapshot of airport advertising and communications images that have caught the eye – and camera – of Sight Lines Publisher Martin Moodie.
Dazzling Dior
If you hadn’t heard of Dior Prestige when you landed at Beijing Capital International Airport in November, you certainly would have by the time you’d collected your baggage. The saturation coverage pictured below underlines the importance of the Chinese market to the famed French beauty house.
It's not airport advertising but it is airport communication of the highest order. Ever Rich Duty Free combines the cultural and the commercial as magnificent artworks blend seamlessly into the commercial footprint at Taoyuan International Airport's superbly reimagined Terminal 2 in Taipei.
Big can also be beautiful. Airport development might be disruptive but it often throws up some compelling advertising opportunities. Such is the case at Hong Kong International Airport Terminal 1, where French beauty brand Lancôme has seized the moment to promote its New Advanced Génifique to spectacular effect while also supporting the brand’s ‘Happiness is Here’ holiday pop-up pictured below.
Heathrow Airport Terminal 2 features some of the airport world’s most impactful advertising. This powerful, well-placed visual for Swiss luxury watch brand Breitling just outside the arrivals zone is a prime example.
Hamad International Airport took its responsibility as co-host of The Trinity Forum 2019 very seriously, using the power of its advertising platform to dress the arrivals zone in appropriate Trinity theming.
In a country almost synonomous with travel shopping, what better place to advertise than above the duty free shop entrance? Great sight lines above the Lotte Duty Free shop at Busan Gimhae International Airport in South Korea.
Sight Lines
Issue 5 | December 2019
Sight Lines is published by The Moodie Davitt Report (Moodie International Ltd) five times a year.
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