NEWS IN BRIEF
JCDecaux continues ambitious DXB advertising developments
JCDecaux is fulfilling its ambition of leveraging “the latest technology and innovation to lead an industry revolution in digital airport advertising” at Dubai International Airport (DXB).
In recent months, the advertising company has introduced the VIP Digital Gate, located at the dedicated check-in area for first and business class passengers, and the Digital Iconic Path, a series of five seamless digital pillars targeting all arriving passengers in Concourse B and Concourse C.
Bvlgari utilised the VIP Digital Gate to target high-value passengers with messaging about the launch of the Serpenti Seduttori watch.
After Chanel became the first company to use the Digital Iconic Path, Visa (see below) then used the pillars to remind arriving passengers of the ubiquity of Visa as a payment option.
“True pioneer” Brendon Cook to step down
OOh!Media's Brendon Cook on the art of reinvention
- read the feature by clicking on the picture
OOh!Media Managing Director & CEO Brendon Cook has been called “a true pioneer of the out-of-home industry” after announcing he would step down from the company this year.
Cook, who founded the company over 30 years ago, will remain in his role and on the advertising company’s board until his replacement is found. He will then take up a non-executive consulting role to provide ongoing strategic advice.
Paying tribute, oOh!Media Chairman Tony Faure said: “Brendon has been a true pioneer of the out-of-home industry in Australia. Having founded oOh! in 1989, he has been an innovator and passionate industry leader.”
Cook added: “To have witnessed the company grow to the size and scale it is today is immensely satisfying.”
Lamar steps up
As part of its commitment to overhaul the signage at San Antonio International Airport, Lamar Advertising has unveiled four new LED displays.
In the airport’s baggage area, a column wrap and flat-panel display above an entrance have been introduced. The other installations are a ribbon display and a quatrefoil, a four-lobed geometric shape, both in the airport’s TSA check-in area.
JCDecaux secures “milestone” ten-year contract
JCDecaux Gabon’s advertising contract win at Léon-Mba International Airport “marks a milestone in our growth strategy in Gabon”, JCDecaux CEO Jean-Charles Decaux says.
The ten-year contract awarded by Aéroport de Libreville will see the company manage interior and outdoor advertising spaces in Gabon’s busiest airport. JCDecaux will also provide sponsored passenger services such as charging points, flight information screens and smoking lounges.
Issue 6 | February 2020
Sight Lines is published by The Moodie Davitt Report (Moodie International Ltd) five times a year.
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