A snapshot of airport advertising and communications images that have caught the eye – and camera – of The Moodie Davitt Report team
Incredible Istanbul
The spectacular opening last April of Istanbul Airport brought with it an intense focus on digitalisation, led by airport media partner Mediaport. The image here shows the vast screens on which brands can promote their campaigns in the landside departures zone, used currently by Turkish Airlines and leading beauty house Chanel.
The influence of joint venture partners Unifree Duty Free and Gebr Heinemann on the airside environment at Istanbul Airport is deep and far-reaching – from the management of the space to the control of the digital environment. Unifree is using the vast network of screens in airside departures to promote the various shopping areas in the Bosphorus Zone and to give its brand partners prominent space, as these images demonstrate.
Heathrow on fire
If further proof was needed of the ubiquity of L’Oréal Travel Retail’s campaign for YSL Libre featuring Dua Lipa (see page 6), we saw the advertising for ourselves in the check-in area at London Heathrow Airport Terminal 5.
Seeing eye to AI at Heathrow; Getting ready for take-off in Basel
(Left) JCDecaux’s acclaimed T5 Immersion (between first-class security and the BA lounge at Heathrow Airport Terminal 5) offers business advisory firm Deloitte outstanding visibility via 15 HD digital totems that line the passenger route leading from security search directly into the lounge. The cascading screens clearly deliver results – Deloitte was the launch partner in April 2017 and is still there today.
(Right) Clear Channel won a new five-year advertising contract at EuroAirport Basel-Mulhouse-Freiburg in 2019. Our roaming lens spotted it advertising its own wares in a hardly glamorous but high footfall location at the dual French-Swiss gateway.
A cultured arrival
Passengers arriving at EuroAirport Basel-Mulhouse-Freiburg are reminded via this super-sized visual (and neat copy line) of the wonders of kunstmuseum basel, a world-renowned facility which houses the largest and most important public art collection in Switzerland
Sight Lines
Issue 6 | February 2020
Sight Lines is published by The Moodie Davitt Report (Moodie International Ltd) five times a year.
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