LAX Time Tower gets
USA. Los Angeles International Airport (LAX) has given one of its landmark communications platforms, the Time Tower, a compelling upgrade with the integration of a RealMotion server. This enables generative and interactive content, while simplifying content management and creation on the 72-foot-tall, four-sided LED tower in the Tom Bradley International Terminal.
RealMotion Director Geoffrey Platt said: “The LAX Time Tower quickly became a world-famous digital media project because, in some measure, it instigated the design currents we still see today. However, even the most high-profile installations can be improved as technologies evolve.
“For this specific four-sided LED experience, the original head-end solution is where the field has evolved the most – and RealMotion embodies that evolution. Our product’s innate ability to use real time rendering capabilities is what increases flexibility, performance and creative possibilities.
“The footprint of our system alone gives a notion of how far we’ve come: less than 20% of the rack space with more than double the throughput. Combining these capabilities with the newest version of ISAAC, an integrated scheduling and automation control platform created by Smart Monkeys, gives this iconic installation many more years of delight to travellers.”
He added: “The Time Tower is a complicated piece of visual technology, consisting of both 6mm and 10mm LED displays with non-traditional aspect ratios. This contributes to the challenge for content creators.
“Through RealMotion’s visual rendering system, we’ve simplified the delivery format and made the whole process less obtrusive. This also brings benefits to advertisers, media companies and operators as these new tools will decrease the cost and effort to produce content in these non-traditional formats.”
The new server also simplifies transitions between content pieces. Previously transitions required re-rendering the entire content piece with a new beginning or ending transition. With the new system, transitions can be composited on the existing visuals, without any need to process or re-work the originals, bringing cost savings for the operator.
“Using the latest RealMotion servers to simplify content management is a big upgrade,” Platt said. “But we’re also bringing increased possibilities to future content contributors by supporting new creative tools such as Notch and RealMotion Creator which are used to create real-time visual content.
“We’re proud to be involved in this project and are excited to be part of the industry’s movement toward advanced digital content solutions.”