Our regular series showcases the greatest, most impactful installations in the airport advertising world.

This issue we put the spotlight on Heathrow Airport Terminal 2 where, courtesy of advertising concessionaire JCDecaux Airport and retailer Harrods, luxury Swiss watch house IWC Schaffhausen has installed a dramatic pop-up showcasing its range and celebrating the brand’s support of a special around-the-world mission, ‘Silver Spitfire – The Longest Flight’.

The pop-up, which is in place until 12 August, features a replica Spitfire aircraft with a wingspan of 11 metres. Travellers passing through Europe’s busiest airport can discover an exclusive selection of timepieces from IWC’s six watch families – Portugieser, Portofino, Aquatimer, Ingenieur, Da Vinci, and the new Spitfire and Top Gun collection from IWC’s Pilot Watches family.

Digital screens and brand ambassadors support the campaign to tell the story of engineering excellence that marries the legendary Spitfire design and performance with the same principles applied to IWC watchmaking.

The installation, booked and installed through JCDecaux Airport, follows a campaign on the T2 Towers at Heathrow showcasing the brand’s latest campaign featuring Lewis Hamilton.



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